Work with us

Since its conception in 2018, Sober Girl Society and its founder Millie have worked with brands both in and out of the non-alcoholic space to share the vision that by drinking less, you can live more.

Whether you’re a venue looking to host an event, a business looking for a workshop or a brand looking to partner up and promote your product, there’s so many ways that we can work together. Please take a look below at some of the options or email us about a bespoke package!


Are you a venue looking to promote your alcohol-free menu? An exercise studio trying to showcase your classes? Or a brand trying to get your product into the hands of your consumer? If so there are plenty of ways that we can work together in an events capacity. From sponsorship to bespoke launches, we’re always open to discussion. 

"We’ve really enjoyed working with the Sober Girl Society on several cool brunch events. It gives us the chance to showcase the unique vibe of our restaurants, not to mention our amazing range of AF drinks, to a new group of people. It also gives SGS guests a space to get together to meet likeminded people over delicious, healthy food and drinks. So it’s win-win!" - Pho Restaurants 

Brand partnerships

We love working with brilliant and exciting brands so if you’re looking for one off pieces of content or maybe a longer term partnership, we’d love to discuss how to get your brand vision across to our audience via Instagram, Facebook, TikTok and the Sober Girl Society blog/newsletter.  

Talks and workshops

Since starting Sober Girl Society, our founder Millie has given talks at universities, workplaces and festivals as well as appearing on panels for the likes of Manchester Wellbeing Festival and Live Well London. Millie currently offers two distinct workplace talks which she has delivered for companies such as Charlotte Tilbury, Immediate Media and The Ministry of Justice. 

An introduction to sober curiosity: A 1 hour presentation and Q+A consisting of tips and advice on how to drink less and live more 

Making your workplace culture more sober curious: A 1 hour training for management or Diversity and Inclusion committees, detailing how to make your workplace culture more sober inclusive and why this can benefit your business 

"Huge thanks from the Barclays’ “Let’s Talk Alcohol team” to Millie Gooch who was the guest speaker at a virtual session held as part of Alcohol Awareness week. Millie gave a brilliant presentation sharing tips, advice and knowledge for those looking to reconsider their relationship with alcohol, what it means to be sober curious, and some great tips on how to navigate many situations once the decision has been made to go sober, all backed up with some interesting facts and figures around alcohol. It generated a lot of great conversations and really helped in our agenda in raising awareness about alcohol and wellbeing in the workplace. Great feedback from many colleagues, some who have been inspired to start their “Day Ones!" - Barclays

"At Charlotte Tilbury, our mission is to ensure that everyone, everywhere feels and looks like the best versions of themselves, and our internal dream teams have found Millie’s inspiring and engaging talks have had a real positive impact. As a business, we know that by equipping and empowering our people with the right tools, the possibilities are endless. Millie’s talks have offered an abundance of advice and practical tips that help anyone looking to better understand their relationship with drink, or to find the joy in living a more hangover free life. Our dream teams have found her open and optimistic manner a delight, as she shares her experiences in a way that feels like a chat with an old friend!" - Charlotte Tilbury

"Millie delivered an informative and insightful session filled with energy and wisdom as part of our employee learning and development event. Millie was so professional and great to work with. Thank you Millie for sharing your story and journey." - ASOS 

Working with Millie

In recent years, Sober Girl Society founder Millie has carved out her own social presence, amassing 200K followers on TikTok and 50K followers on Instagram. In the last year, Millie’s ‘Wholesome Fun’ series on TikTok has worked to showcase fun things you can do outside bars and clubs, with some videos surpassing the 4 Million views mark. As a result Millie has been working with brands like Bolt, King’s Cross and The 02.

Millie is the author of The Sober Girl Society Handbook so, as well as creating social content, she is able to appear on panels, answer media requests and write for brands. She has also consulted for many drinks brands entering the space as well as giving workplace talks for the likes of Charlotte Tilbury and the Ministry of Justice. 


Media quotes and interviews

Writing a piece on millennials drinking less? Need someone to speak about the rise of non-alcoholic beer? Our founder Millie has quoted and written for publications such as Elle, Stylist, Red, The Telegraph, The Times and many more. She has also appeared in segments on BBC Sunday Morning Live and GB News. She has been a guest on numerous top podcasts such as Open with Frankie Bridge, Good Influence with Gemma Styles and The Food Medic with Dr. Hazel Wallace.