Every celebrity non-alcoholic drink in existence
From Hollywood actors and reality stars to athletes and pop icons, the non-alcoholic market is now flooded with celebrity-backed brands. What was once a fairly niche space has quickly turned into one of the busiest corners of the drinks industry.
Have you ever wished someone would compile every celebrity (backed, founded or heavily invested in by) non-alcoholic brand into one handy list? Probably not. But we have. So here it is.
Trip - Basically every celebrity you know
Founded in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP began with CBD-infused drinks and has since grown into a broader wellness brand offering magnesium and botanical “Mindful Blend” drinks, supplements and gummies. In 2025, the company welcomed a new wave of high-profile investors, including Joe Jonas, Sophie Habboo, Ashley Graham, Alessandra Ambrosio and Paul Wesley, as part of a $40 million funding round supporting its international growth.
(Use code SOBERGIRLSOCIETY for 10% off)
Punchy - Ncuti Gatwa
Founded in London in 2018 by friends Paddy Cavanagh-Butler and Charlie Hobhouse, Punchy began with low-sugar adult soft drinks designed to bridge the gap between traditional fizzy drinks and mocktails, before expanding into functional hydration made with electrolytes, vitamins and real fruit. In January 2026, actor Ncuti Gatwa joined the brand as an investor after discovering its drinks during long days on set.
Della Vite Zero - The Delevingne Sisters
Originally launched in 2020 by sisters Cara Delevingne, Poppy Delevingne and Chloe Delevingne, Della Vite began as a premium vegan Prosecco brand before expanding into the alcohol-free space with Della Vite Zero, a non-alcoholic sparkling rosé. Cara has linked the launch of Della Vite Zero to her own sobriety journey, explaining that she wanted better non-alcoholic options that didn’t feel overly sugary or childish. Speaking to The Times, she said: “I wanted people like me to have a choice.”
Elton John Zero - Sir Elton John
Launched in 2026, Elton John Zero is a premium 0% Blanc de Blancs created by Sir Elton John in collaboration with Benchmark Drinks. Made from Chardonnay using a process that avoids generating alcohol rather than removing it afterwards, the sparkling drink was inspired by John and his husband David Furnish’s search for a sophisticated alcohol-free option to serve while entertaining. Both are teetotal, with John sober since 1990, and the brand aims to make non-drinkers feel included in celebratory moments. As John put it: “You want to raise a toast to someone – toasting with water, it just doesn’t do it.”
Kin Euphorics - Bella Hadid
Kin Euphorics was founded in 2018 by entrepreneur Jen Batchelor, before Bella Hadid joined as co-founder and partner in 2021. The brand is known for blending adaptogens and nootropics with the promise of feeling relaxed, social or energised without alcohol. Hadid has spoken openly about struggling with anxiety and burnout during her modelling career, and said discovering Kin helped change her relationship with drinking
BERO - Tom Holland
BERO is a premium non-alcoholic beer brand inspired by Holland’s own sobriety journey. After taking part in Dry January, Holland has spoken openly about realising he had an unhealthy relationship with alcohol and wanting better alcohol-free options that still felt social and grown-up. The brand launched with three beers - Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat.
(Use code SGS10 for 10% off via Wise Bartender)
De Soi - Katy Perry
Made with adaptogens, botanicals and low sugar. Perry has said the idea came from wanting more balance in her own life, particularly while juggling work and motherhood. The name De Soi comes from the French phrase maîtrise de soi, meaning self-control, with Perry describing the drinks as being “inspired by the French ethos of pleasure with restraint."
Kylie Minogue 0% - Kylie Minogue
Launched as part of Kylie Minogue Wines, Kylie Minogue Alcohol Free Sparkling Rosé arrived in 2024 as the brand’s first zero-alcohol wine. Kylie has spoken positively about the alcohol-free launch specifically, saying: “I’m super proud of our zero alcohol rosé."
Almave - Lewis Hamilton
Launched in 2023 by seven-time Formula One world champion Lewis Hamilton and Mexican spirits company Casa Lumbre, Almave is a non-alcoholic blue agave spirit designed to capture the flavour and ritual of tequila without the alcohol. Hamilton, who has been alcohol-free for several years, said he wanted to create an option that still felt premium and celebratory while fitting into a healthier lifestyle. Speaking about the launch, Hamilton said: “I wanted to create something inclusive for those who choose not to drink but still want to be part of the moment.”
(Use code SGS10 for 10% off via Wise Bartender)
G Spot - Gillian Anderson
G Spot is a range of functional soft drinks made with adaptogens and nootropics, designed to offer a healthier alternative to sugary, caffeinated drinks. Anderson said the idea came during the pandemic after realising she wanted something that felt both functional and enjoyable, without leaning too heavily into wellness culture.
Stiller's - Ben Stiller
Launched in 2024, Stiller’s is a premium non-alcoholic spirits brand created to bring classic cocktail flavours into the alcohol-free space. The range includes alternatives inspired by gin, rum and Italian bitters. Ben Stiller said the idea came from wanting better non-alcoholic options that didn’t feel overly sweet or simplistic. He said: “People want sophisticated choices when they’re not drinking.”
Heaps Normal - Robbie Williams
Founded in 2020 by Andy Miller, Ben Holdstock and professional surfer Jordy Smith, Heaps Normal launched with its flagship non-alcoholic Quiet XPA, aiming to make drinking less feel like a positive choice rather than a compromise. In 2025, Robbie Williams joined the Australian brand as an investor and creative collaborator as it expanded into the UK. Williams, who has spoken publicly about his own journey with sobriety, said the partnership felt personal after discovering the brand while touring Australia. “I love the ethos of the Heaps brand,” he explained, adding that he was excited about what they could achieve together globally.
(Use code SGS10 for 10% off via Wise Bartender)
Years - John Mulvaney
Founded by Chicago-based brand builder Patrick Corcoran in partnership with beverage incubator Pilot Project Brewing, Years launched as a Midwestern non-alcoholic beer brand. Its range includes Original Pilsner, Classic Pale Ale and Belgian Wit, all brewed with less than 0.5% ABV. In 2025, comedian John Mulaney joined the company as a part-owner and creative director after becoming a regular drinker of the beer. Mulaney, who has spoken openly about his recovery and sobriety, said the brand appealed to him because it recreated the familiarity and nostalgia of drinking beer without feeling like a substitute. Speaking to People, he explained: “When you stop drinking, you lose some things - but you gain a lot more.”
(Use code SOBERGIRLSOCIETY10off for 10% off)
Lyre's - David Guetta
Founded in Australia in 2019 by Mark Livings and Carl Hartmann, Lyre’s launched with a range of non-alcoholic alternatives to classic spirits, designed to recreate familiar cocktails without the alcohol. In 2023, David Guetta joined the brand as a global partner and ambassador, helping Lyre’s bring alcohol-free options into nightclubs, festivals and other spaces traditionally centred around drinking. Guetta, who has maintained a sober lifestyle for decades, said the partnership reflected his desire to make partying more inclusive while still allowing non-drinkers to take part in the ritual of raising a glass. Speaking about the collaboration, he explained: “It’s all about inclusivity and freedom of choice.”
(Use code SGS10 for 10% off via Wise Bartender)
Intune - Ella Eyre
Founded in London in 2020 by drinks-industry specialist Hannah Glasson, INTUNE produces vegan sparkling fruit and botanical drinks infused with CBD, inspired by Glasson’s own experience using CBD during breast cancer treatment. Singer-songwriter Ella Eyre joined the brand in 2025 as a co-owner, shareholder and advisory-board member, helping shape its packaging, creative direction and presence across music and live events. Eyre said INTUNE’s focus on “flavour, wellness and creativity” resonated with her immediately.
UPDATE - Kim Kardashian
Originally launched in 2022 by Daniel Solomons and the Hess family, UPDATE is a caffeine-free energy-drink brand powered by paraxanthine, a compound produced when the body metabolises caffeine. Kim Kardashian joined as co-founder in 2026, helping relaunch the brand and shape its formulation, positioning and creative direction around smoother, more balanced energy. “UPDATE gives me clean energy without the jitters or crash - just clarity, focus and balance,” she said.
Cygnet Infinity - Katherine Jenkins
After launching her premium Welsh gin brand Cygnet in 2023, classical singer Katherine Jenkins expanded into the alcohol-free category with Cygnet Infinity in December 2025. The 0% botanical spirit combines the brand’s signature Manuka honey with ingredients including lion’s mane, Siberian ginseng, hibiscus and schisandra, and was created for occasions when Jenkins avoids alcohol before performing. “I know how limited the choices can feel,” she explained, describing Infinity as a sophisticated alternative that preserves the ritual and elegance of enjoying a premium spirit without compromising her voice.
ZOA - Dwayne “The Rock” Johnson
Co-founded in 2021 by Dwayne “The Rock” Johnson, Dany Garcia, strength and conditioning coach Dave Rienzi and investor John Shulman, ZOA launched as a “better-for-you” energy brand offering zero-sugar drinks made with caffeine from green tea and green coffee beans, electrolytes and vitamins. Johnson serves as the brand’s “Chief Energy Officer” and remains its most visible ambassador, even after Molson Coors acquired a majority stake in 2024. Explaining the thinking behind ZOA, he said: “People can feel your energy when you show up. It raises the bar for everyone around you - and that’s what we’re harnessing with ZOA.”
Ted Segers - Dax Shepard
Born from actor and podcaster Dax Shepard’s friendship with fellow Detroit natives Aaron Weakley and Aaron Tyrell, Ted Segers was created after all three became sober and found themselves disappointed by the non-alcoholic beers available. The Michigan-rooted brand’s flagship Unleaded Regal Brew is a light, crisp lager aimed at people who still enjoy the taste and social ritual of beer without the alcohol. Reflecting Shepard’s characteristically irreverent approach to discussing addiction and recovery, Ted Segers describes itself as “the beer made by alcoholics, for alcoholics”.
Enroot - Brad Pitt
Co-founded by actor Brad Pitt alongside Cristina Patwa and John Fogelman, Enroot offers a sophisticated alternative to traditional alcoholic drinks. The brand is now centred on Unwind, a dealcoholised sparkling white wine made from Chardonnay, with notes of yuzu, crisp apple and oak. Enhanced with botanicals including L-theanine, magnesium and ashwagandha, it is positioned as a premium option for mindful drinking and social occasions.
Play by Ney - Neymar
Created by Brazilian footballer Neymar Jr. in partnership with drinks company Tial, PLEY by Ney is a range of zero-sugar fruit and coconut-water drinks designed around hydration and an active lifestyle and available in three tropical flavours. Neymar said at its launch, “Being involved in people’s health and wellbeing is very rewarding.”
Trejo's Spirits - Danny Trejo
Launched by actor and restaurateur Danny Trejo, Trejo’s Spirits was inspired by his own experience of more than five decades of sobriety. Its zero-proof tequila, gin and whiskey alternatives offer the flavour and social ritual of spirits without the alcohol. Reflecting Trejo’s inclusive approach to recovery, he said: “If I’m throwing a party, everyone gets a seat at the table.”
Crazy Mountain - George Clooney
Launched in March 2026, Crazy Mountain reunites George Clooney, Rande Gerber and Mike Meldman, the trio behind Casamigos tequila, for a very different drinks venture: a premium American-made non-alcoholic lager available in Original and Lime. Created for social occasions when drinkers want the taste and ritual of beer without its after-effects, the brand is positioned around adventure, friendship and living “wide open.” As Clooney explained: “We love beer, we just don’t always want the effects that come with it.”
Solubrae - Patricia Heaton
Launched in 2026 by Emmy-winning actor Patricia Heaton and her husband, producer David Hunt, Solubrae is a premium alcohol-removed wine brand inspired by Heaton’s seven years without drinking. Missing the ritual of sharing a proper glass of wine—and disappointed by the alternatives available - the couple created two California-made wines: Daylight, a Sonoma County Pinot Grigio, and Sundown, a Pinot Grigio and Pinot Noir rosé, both traditionally fermented before the alcohol is gently removed. Built around the belief that “everyone at the table deserves a glass worth raising,”
Wild AF Brewing - Charlie Sheen
Launched in September 2025 by actor Charlie Sheen and brand innovation company The Silent Group, Wild AF is a non-alcoholic beer created in partnership with Boston’s Harpoon Brewery. Its debut release, Cold Gold, is a crisp golden lager-style brew designed to deliver the familiarity of a classic ballpark beer without the alcohol or next-day effects. Sheen, who stopped drinking eight years before the launch, said he created the brand after finding that although alcohol-free choices were plentiful, “the quality was sparse,” positioning Wild AF around the idea that sobriety does not have to mean giving up spontaneity or fun.
CleanCo - Spencer Matthews
Founded in 2019 by former Made in Chelsea star Spencer Matthews, CleanCo was inspired by his decision to stop drinking and his frustration with the limited grown-up alternatives available at the bar. The brand offers alcohol-free takes on gin, rum, whiskey, vodka and tequila, with its entire range reformulated to 0.0% ABV in 2024. Rather than promoting an all-or-nothing approach to sobriety, Matthews created CleanCo to make moderation feel easy and enjoyable. “My aim from the beginning was to give people choice,” he explained, allowing drinkers to enjoy the flavour and ritual of a cocktail without the alcohol or next-day effects.
One Living - Jonny Wilkinson
Founded in 2018 by former England rugby star Jonny Wilkinson, One Living began as No.1 Living after Wilkinson and his wife started brewing kombucha at home while exploring the connection between gut health and mental wellbeing. The brand, which produces naturally fermented kombucha and other live-culture drinks, was renamed One Living in June 2024 to reflect a broader mission centred on physical and emotional health. Drawing on his own experiences with anxiety, perfectionism and the pressures of elite sport, Wilkinson explained that his journey taught him it was not about “being number one” but “feeling at one” while living.
So… which one are you trying first? 💘
Let us know your faves (or your honest reviews 👀) and don’t forget to check out our discounts hub for all the best SGS bargains.
